Brand and Business Video Production Bozeman, MT
Montana Branding Video Production
Branding Video Production Is All About Planning At Sly Dog Production
Branding video production requires that a large amount of time be spent on the front-end pre-planning the story and creating shot list sequences to match the story. This often means that close to 50% of the time required to create the end product will get spent on the front-end planning.
Why so much planning? The planning is a collaborative effort between the business and the production company when developing a branding video production. Filming does not commence until the business has signed off on the scripts and shot list.
This helps avoid any disappointment and the costly activity of re-shooting and editing. This is precisely why companies that create branding videos just winging it and making the story up as they go are setting themselves up to fail.
Plan your work and work your plan, it's an old adage that will serve you well when it comes to creating a branding video production for your company.
Encapsulated within your branding video has to be a distinctive value proposition for your customers that will separate you from your competition. Failing to provide this type of value proposition is part and parcel to why most branding videos do not work as well as they would with a reinforcing distinctive value proposition.
Repeat yourself, this sounds crazy, right? Well, one of the first rules of public speaking is tell them what you are going to tell them, tell them and then tell them what you told them. This same premise works with video like a charm.
Montana Business Video Production
Business Video Production Is All About Engaging Content Development Extending Branding
Business video production is all about developing engaging content that is a natural extension of your brand.
"Branding video production is where you want to start because if you don't have a branding video you have yet to spell out your unique value proposition to prospective customers", says Rusty Squire, President of Sly Dog Production. He adds, "Business video production is the next step and this helps to reinforce your brand, your value proposition and, most importantly, educates your customers on the benefits of doing business with your company".
"A lot of businesses will call us and say we want a video", says Squire. He adds, "Well that is great but for what purpose, because until you have developed a branding video then it doesn't make sense to spend money on unfocused content".
What a branding video does is that it forces you to sit down and answer the question: How are we better than our competition? "Without answering that question you have not defined your unique value proposition", says Squire.
At Sly Dog Production we can bring a very experienced group of experts to bear including Emmy award winning writers, producers, editors and cameramen that can help you tell a story that makes a difference.