BRANDING VIDEOS

Branding videos: It sounds simple, and it should be intuitive, but you need to show customers your value proposition. It should be something that you can state clearly in three sentences or less that clearly shows your value and differentiates you from your competition.

​Some branding videos might sell a unique resource or an area, like Michael Thomas of Christie’s PureWest in Big Sky, Montana. Michael sells the western outdoor recreation lifestyle. On the other hand, it might be like Jan King who sells her three decades worth of experience and her ability to offer professional staging and video, something very few agents offer because they don’t want to absorb the cost of real marketing.

​In the case of Bozeman Dentist, Advanced Dentistry, branding came in the form of a really cute little girl named Evy. If Evy and her parents can trust Advanced Dentistry than so can you and their two decades of experience and satisfied customers are testimony to this fact.

​Whether you offer a service, a physical product or some combination of the two people want to make sure of two things before they ever hire you: 1.) It will save them time and/or 2.) it will save them money. Preferably it will be both. Trust relationships are consummated on being true t your word and the terms of your branding statement, or value proposition.

WHERE DO YOU PUT IT? THE BRANDING VIDEO

Never put it on your homepage as it will slow down your website loading speeds and negatively impact your Google ranking. What you should do is put it on an interior page and then share it and advertise it on social media using demographically and geographically targeted criteria.