Ten Questions To Ask A Video Production Company
If you’re looking for a video production company in Bozeman, MT, to create vibrant and exceptional video content to reinforce your brand and products, it’s crucial to pick a reliable agency with high standards. After all, the end product will be a direct reflection of your business. Therefore, it’s essential to choose a video production company that you can trust to create a video that shows your products and services in the best light and captivates the audience.
If you’ve never worked with a production company or created a video before, you may not know where to start when it comes to choosing the right one for your business. To make the whole process easier for you, we’ve outlined ten valuable questions to ask a potential video production company.
During your initial consultation, ask these questions to help you understand if this company is the right fit for you, and capable of producing a video that will help your business with marketing.
1. Do you understand the purpose of my video content?
What are you using videos for? To find more customers? To educate existing customers? To answer FAQ’s? To train employees? You need to ask yourself these questions and then ask your video production company if they understand the purpose.
2. Which types of videos grab the attention of the audience?
You want a video production company that identifies which type of videos one should use to get a real return on investment by acquiring more customers. A knowledgeable company will study the audience and understand what will help capture their attention.
3. What kind of equipment do you use?
Do they have access to specialty editors, camera people, drones? Do they have significant lighting equipment, specialty audio engineers, and, most importantly, production quality cameras with ENG glass? These factors separate the professionals from the amateurs.
4. What brands have you worked for?
Ask a company who their clients are and what name brand clients they have worked for. Larger companies tend to carefully vet the people they work with. If they haven’t done work for a large company or network television, then they probably don’t have much experience.
5. Who takes care of the pre-production and post-production work?
It’s essential to know who does their writing, producing, editing, and video shooting work. If the answer is one person does it all, then you probably have an issue unless you are doing a very low budget production. Don’t expect the quality you would get from a team.
6. What resources do you use?
Check what the company uses for licensed music resources, stock footage resources, and voice over talent. Don’t forget to see some samples.
7. Which insurance policies do you carry?
Your prospective video production company should have commercial general liability coverage of at least $1 million and should name your company as an additional insured if they can. This is very important in all circumstances but especially where drones are involved. Many companies skip this coverage, and that can leave you at risk.
8. What type of editing software do you use?
Ask the company what types of editing software they use and how many years of experience their editors have. If they aren’t using Davinci Resolve, Adobe Premiere Pro, or Apple Final Cut, you probably want to look elsewhere.
9. Can you show some of your reviews?
Check how many Google reviews their business has and request to see those reviews. Companies with few, or no, reviews tend to be harder to check references for.
10. Do you have a studio you work out of?
Ask them if they have offices or a studio you can visit. Companies that don’t invest in these assets and work out of their homes tend to not do the best work.
Want to get started with a video production company in Bozeman, MT, dedicated to creating valuable, high-quality video content? Then reach out to us at Sly Dog Production. We’re a team of passionate individuals committed to providing the best broadcast television production, branding, and business video production, real estate video production, drone video production, social media video production, and industry video production and other services in town. We’ve had the experience of working for some big brands, including FOX Business News, Montana State University, and California State University.
Reach out to Sly Dog Production today to get started on your video project. Or, click here to learn more about the services we provide.