Create Marketing Videos For More Online Traffic
While the concept of video marketing has been around for decades, it’s popularity has recently surged significantly. In 2020, video is expected to represent 80% of all online traffic, which means businesses cannot ignore video any longer.
Video is a versatile resource that can attract customers and educate them about various products, brands, services, and concepts. Its engaging format is easy to access and share across different platforms. Moreover, people like it as it’s easy to digest, while also being entertaining and engaging.
From a business perspective, videos are impactful and known to deliver high returns on investment. Similarly, as they can be used in a variety of ways on different platforms, the possibilities for video marketing go way beyond video advertisements. You can offer your clients how-to video guides, educational guides, inspirational content, product announcements, or new employee asset videos.
To ensure video advertisements create the desired impact, you’ll need to build sales funnels with short videos. Short videos usually don’t exceed thirty seconds and can attract potential customers in the first few seconds. If you want to post longer videos, you can do so on your website, YouTube channel, Facebook page, or IGTV. Once you have your videos, create landing pages on your website to convert the traffic from these videos.
After uploading your content on YouTube or Vimeo, remember to share the link with all your existing clients. You can ask them for feedback, likes, shares, and comments when you share the video. The more engagement you receive for your content, the more recognition you will receive. This is a low-cost strategy, but a highly effective one to acquire more customers and higher loyalty.
Unfortunately, when it comes to distributing videos online, many businesses fail to receive sufficient views from qualified leads. If you’re anxious about experiencing a similar fate, don’t worry, there’s a way around it. To ensure your marketing videos reach people from the right demographics and geography, you can run advertisement programs on social media. When setting up these advertisements, you want to make sure that your target groups are available on platforms like on Facebook so you can effectively capture their attention.
For the best results from video marketing, reach out to Sly Dog Production. As a top-rated local video production company in Bozeman, MT, we produce state-of-the-art video content for broadcast television, real estate, branding, and business videos. We have decades of experience in business, which gives us insights to exceed all your expectations. We film and edit your videos while also optimizing them with keywords for search engines on different platforms. In addition to this, we have hundreds of licensed soundtracks and lifestyle footage, which enables you to save on production costs.